Why diets don't work

Most people who follow a traditional dieting system will lose weight whilst they are on that diet.

But, as soon as the diet stops, the weight invariably returns, often leaving them heavier than before the diet began! It is estimated that 95 percent of all people who diet experience this cycle.

Most diets include some form of deprivation and/or denial; some involve counting calories, or points, but all merely serve to program the mind to think about food. Thus, when an individual gives up a diet, they will find himself thinking about food more than ever did before!

And, in the denial of comfort foods, in eating different meals to the rest of the family, three things happen: the brain fights against it, the body fights against it, and the day to day environment fights against it.

How often do you hear of those who say to themselves each Monday: “That’s it! I’m going to stop eating. Just as soon as I’ve had my dinner. And then I’m going to eat only salad.” Of course, the good intentions quickly lapse and it’s back to Stage One… and misery all over again!

Because most eating habits are deeply ingrained in the subconscious, the outcome is the same each time a certain set of circumstances prevail.

Conscious self-denial of something can often increase the desire for that very thing, and eating a little less than we need but eating anything we want –  actually leads to weight loss.

Cutting out favourite foods completely is a bad idea, but cutting down on those foods is achievable and sustainable.

Everyone knows that eating less and exercising more will lead to a better body-shape, improved fitness and all-round health. This program employs a pseudo-gastric band and other mind management techniques, and is most decidedly NOT a diet.

It enables clients to form new habits that they can maintain; there is no deprivation and thus clients are liberated from having to think about food all the time; they eat consciously, and are able to listen to what their stomachs are telling them.

The result is steady, progressive weight loss – without dieting and the head battle.